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By Chris Genovese, the “Marketing Guy” We talk and write quite a bit about the dangers caused on our roads by drivers that are either aggressive, distracted, or otherwise reckless, and how that affects us as motorcycle riders....

By Chris Genovese, the “Marketing Guy” Growing up, I was told that Santa Claus was a “jolly old elf” (not my words). They said he worked hard and climbed the professional/social ladder of elves, eventually putting himself in...

A recent change.org petition created by a grieving mother that lost her motorcycle-riding-son in a Hudson Valley collision on August 11th again highlighted the unbearable injustices faced by family members who lose a loved one due to the...

By Chris Genovese, the “Marketing Guy” Fall is officially my favorite part of the riding season, and I’ve said it many times. I mean, who in Western New York doesn’t love a sunny foliage ride through the Iroquois...

By Chris Genovese, the “Marketing Guy” When we were brainstorming ideas for the 2024 riding season, the items on our list all fell into one of three categories: 1 – Rides, bike nights, and other motorcycle events 2...